Rotary Membership

A Fresh Approach

Give your members a meaningful Rotary experience by offering them opportunities to make a positive difference and connect with others. They’ll make valuable friendships and feel good about Rotary and the work we’re doing to make the world a better place.

Find ideas to help your club take a fresh approach with these resources:

How strong is your club?

Assess your club regularly to learn what works and what doesn't. Do your members reflect the range of professions and cultures in your community? Are you achieving your club’s goals? What qualities make your club attractive to new members?

Use the  to identify your members' needs. Find more ideas for evaluating your club in .

Take your club from good to great

Rotary's Be a Vibrant Club leadership plan challenges members to revitalize their clubs and better engage new and established members. It offers fresh ideas, and the latest edition has regionalized versions. Choose the one that best fits your location.

Your district leaders can also offer solutions. Contact your assistant governor, district membership attraction and engagement committee, or district governor, if you think your club could use a boost.

Engage current members

Work hard to deliver an experience that will keep members excited about Rotary. Successful strategies include:

  • Regularly recognizing members for their achievements
  • Keeping members involved in club projects and activities
  • Encouraging members to take on leadership roles
  • Sending monthly email updates
  • Asking members for their feedback using the 

Find new members

The top two reasons people join Rotary are to meet new people and to get involved in their communities. Many of the non-Rotarians you know are looking for the same things. Invite them to help with a service project, attend a networking night, or participate in a club gathering so they can see for themselves how Rotary connects leaders to make positive change.

Consider these potential candidates for membership:

  • Friends and family members
  • Business and professional acquaintances
  • Younger community leaders who are already connected to Rotary through Rotaract, RYLA, peace fellowships, Youth Exchange, and other programs

Don't forget to regularly check your online membership leads for prospective members.  offers tips and advice to help turn your leads into members.